Clear vision,
genuine care.

We deliver uncompromising, professional eye care by pairing clinical excellence with genuine hospitality.

Our approach

At Falls Family Eye Care & Vision Therapy, we’re dedicated to delivering comprehensive, compassionate eye care right here in the heart of River Falls, WI. Serving Western Wisconsin and the surrounding St. Croix Valley communities.

Our skilled team combines clinical excellence with genuine hospitality to ensure every patient feels comfortable, cared for, and confident in their vision health. Whether it’s a routine eye exam, managing complex eye conditions, or exploring vision therapy options, we tailor our services to meet the unique needs of each individual and family we serve.

Our team is dedicated to staying current on the latest vision technologies and treatment methods so every patient sees, and feels, their best.

Our services

  • Comprehensive Eye Exams at Falls Family Eye Care and Vision Therapy - serving Western Wisconsin and the greater Twin Cities Metro

    Comprehensive Eye Exams

  • Medical Eye Exams at Falls Family Eye Care and Vision Therapy in River Falls, WI

    Medical Eye Exams

  • Glasses, Sunglasses & Safety Glasses

    Glasses, Sunglasses & Safety Glasses

  • Contact Lenses & Fittings

    Contact Lenses & Fittings

  • Pediatric Vision and Vision Therapy at Falls Family Eye Care and Vision Therapy

    Pediatric Vision & Vision Therapy

Learn More

Meet our team

  • Dr. Bobbie Barsness, OD at Falls Family Eye Care in River Falls WI

    Dr. Bobbie Barsness, OD

  • Dr. Chris Roghair, OD at Falls Family Eye Care in River Falls WI

    Dr. Chris Roghair, OD

  • Cassie, Patient Care Coordinator at Falls Family Eye Care in River Falls WI

    Cassie, Technician

  • Dani, Optician & Insurance Specialist at Falls Family Eye Care in River Falls WI

    Dani, Optician

  • Tom, Optician at Falls Family Eye Care in River Falls WI

    Tom, Optician

Learn more
Inside an eyewear store with sunglasses displayed on wall panels, a table with chairs, and large windows allowing natural light.

Providing you with a space to relax

You’ll experience your service in a thoughtfully designed space where modern design and small-town warmth reflect our values — elevating every visit so you feel comfortable and cared for.

 

Right in town

Our eye clinic is conveniently located off of North Main St. in River Falls, WI. Visit us for your eye care needs.

Reviews

  • "The staff, Dr. Bobbie and Dr. Chris are professional, warm, welcoming and efficient. They explain the testing steps and the results. They offer great advice and insights. My vision is in good hands!"

    ★★★★★

    - Susan F.

  • "Dr. Barsness takes good care of my vision needs. She always helps me with picking out the glasses that fit correctly and comfortable they always look great."

    ★★★★★

    - Lynn S.

  • "I finally have found my home optometrist. Dr. Barsness was professional and personable. She went above and beyond to meet my needs."

    ★★★★★

    - Carolyn C.

  • “Great staff, very nice and way to work with from walking in the door to walking out."

    ★★★★★

    - Ryan B.

  • "Not sure you need a 10-point system, LOL- excellent experience, good dr/patient communication."

    ★★★★★

    - Jesse G.

  • "Appointment went smoothly they went over everything and everyone was nice. Overall great experience!! "

    ★★★★★

    - Kara S.

  • "New patient walking in, loyal customer walking out. All of the staff was friendly, professional and very helpful! Thank you!"

    ★★★★★

    - Vanessa S.

  • "Excellent cross training of the Team. Very pleasant staff. I had 3 people helping me in different areas - the actual exam, purchasing frames, and working with insurance - all were incredibly knowledgeable and there was great cross functionality on the team."

    ★★★★★

    - Andrea C.

  • "Five Stars for Dr Barsness and her Team! Excellent eye care Her commitment to her patients and to the community is apparent by her investment in a new facility for even greater eye care. Thank You Dr. Bobbie and Staff!"

    ★★★★★

    - Mark L.

  • "Love Doctor Bobbie! She is so attentive and caring. She makes you feel like you are important and she will spend as much time with you as you need. The staff is also friendly and efficient."

    ★★★★★

    - Cheryl C.

  • "Bobbie is always so thorough and trustworthy!"

    ★★★★★

    - Teresa G.

  • "Always pleased with my care. Thanks!!!"

    ★★★★★

    - Diana J.

  • "Very friendly professional staff. They are very attentive and make you feel like you are important to them. Dr. Barsness makes you feel at ease, is thorough, and listens to your concerns."

    ★★★★★

    - Jay W.

  • "Friendly efficient service."

    ★★★★★

    - Gerda B.

  • "I can't offer enough platitudes for Dr. Bobbie and her staff. Dr. Bobbie is very professional, yet so personable and thorough in her care for each patient. She gives plenty of time to each, explains vision issues completely and cares deeply about you. She has a positive, friendly demeanor that is extremely refreshing. Her lead technician, Cady, is also very proficient and capable. Our community is fortunate to have such expert eye care provided by Falls Family Eye Care."

    ★★★★★

    - Willard H.

  • "Friendly, helpful, and professional."

    ★★★★★

    - Kenneth G.

  • "Visiting your office was a great experience."Everyone is very professional and helpful."

    ★★★★★

    - Jan P.

  • "Wow, great customer service, you made me feel comfortable and confident in the exam I had."

    ★★★★★

    - Karla H.

  • "Friendly, professional atmosphere. Three staff members took the time to help me select new frames. Thank you!"

    ★★★★★

    - Lori M.

  • "Everyone was pleasant and professional. Dr. Barsness and staff did an excellent job checking my eyes."

    ★★★★★

    - Mary G.

  • "Highly recommend Falls Family Eye Care! We are so fortunate to have Falls Family Eye Care right here in River Falls! My experiences there are always positive. The staff is courteous, friendly, and helpful. They make you feel comfortable to be there. The rooms are clean and inviting. Dr. Bobbie is extremely knowledgeable, caring, and easy to talk to. Katie, too, is a personable and helpful member of the staff. I highly recommend Falls Family Eye Care for your entire family!!"

    ★★★★★

    - Mary B.

  • "Loved the staff and the environment. Professional all the way around."

    ★★★★★

    - Peggy G.

  • "Amazing Team. Love everyone at this clinic. From the moment you walk in the door you are greeted with warmth and friendliness. State of the art equipment as well. We are fortunate to have such a great Optician in our small town."

    ★★★★★

    - Mischa R.

  • “EXCELLENT, in every way. I get eye exams every two years, in the past at chains and at Costco. I've never had the level of service and professionalism that I experienced at Falls Family Eye Care.”

    ★★★★★

    - Craig M.

  • "Very friendly atmosphere."

    ★★★★★

    - Michelle L.

  • "Staff is friendly and does a great job!"

    ★★★★★

    - Nanette M.

  • "Great service and friendly staff. My new contacts fit great."

    ★★★★★

    - Jeffrey R.

  • "Great Service All The Way Around "

    ★★★★★

    - Timothy S.

See for yourself

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